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Decoding Stock Investments: Strategies for Success

Want to succeed in stock investing? Our blog provides a deep dive into investment strategies, risks, and the landscape of stock investments in India.
April 18, 2024

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Your presence on this page already ensures that you have decided to make money from the stock market. However, you are not alone if you feel overwhelmed and lost in the jargon-filled jungle of the stock market.

Fear not; this blog will help you. In this article, we will decode the enigma of stock investments and lay out some strategies for success. For more assistance, consult a Cube Wealth Coach or download the Cube Wealth app.

So buckle up and get ready to embark on a journey of financial growth and wealth creation.

Understanding Stock Investments

Stock investments are like buying a tiny slice of a company. When you purchase a company's stock, you're purchasing a piece of that company, including a share of its assets and earnings.

What are Stocks?

Stocks represent ownership in a company and constitute a claim on the part of the company's assets and earnings. There are two main types of stock: common and preferred.

  • Common stocks usually entitle the owner to vote at shareholders' meetings and to receive dividends.
  • Preferred stocks generally do not have voting rights but have a higher claim on assets and earnings.

Why Invest in Stocks?

Investing in stocks is a way for people to grow their wealth. Over the long term, stocks have historically provided a higher return on investment than other investments.

Infographic: Stock market vs. gold, growth in the past 3 decades. We can use this table for a graph:





Stock Market

BSE Sensex rallied from 1000 to 4000, registering a rise of 300%


Stock Market

BSE Sensex shifted to a free-float market


Stock Market

BSE Sensex provided ~19% CAGR returns


Stock Market

BSE Sensex increased from $2,671.60B in 2020 to $3,385.09B in 2022



Gold price was around Rs 6000 per ten grams



Gold price increased by 90% over the decade



Gold price increased from Rs.18,500.00 in 2010 to Rs.29,600.00 in 2013



Gold price increased from Rs.48,651.00 in 2020 to Rs.65,330.00 in 2023

Stock Market Indices

Stock market indices are a measure of a portion of the stock market calculated from the prices of selected stocks. They are often used as proxies for the overall performance of the market.

Major global indices include the S&P 500, the Dow Jones Industrial Average, and the NASDAQ Composite. India's two major stock indices are the BSE Sensex and the NSE Nifty.

How to Invest in Stocks: Key Investment Strategies

Investing in stocks is not a one-size-fits-all approach. Different investors have different goals, risk tolerances, and time horizons. Therefore, it's important to have a strategy that aligns with your investment objectives. Here are some key investment strategies that you might consider:

1. Value Investing

Value investing involves buying stocks that appear to be undervalued by the market. These are shares from companies with strong fundamentals, including earnings, dividends, book value, and cash flow, but are not recognised by the market as valuable. The idea is that the market will eventually recognise the company's true value, and the stock price will rise.

2. Growth Investing

Growth investing involves investing in companies that are expected to grow at an above-average rate compared to other companies in the market. The focus is on the future potential of the company rather than its current value. Growth investors are willing to pay high price-to-earnings ratios for the stock, expecting the company's future earnings to be high.

3. Diversification

Diversification is a risk management strategy that involves spreading investments around so that exposure to any one type of asset is limited. This practice is designed to help reduce the volatility of your portfolio over time. One of the key ways to achieve diversification is to invest in a variety of different industries and sectors.

4. Long-term Investing

Long-term investing, also known as buy-and-hold, involves buying stocks and holding them for an extended period, regardless of fluctuations in the market. Long-term investors believe that, in the long run, the stock market will provide a good rate of return despite periods of volatility or decline.

Which Stock Investment Strategy is Best?

When new to the stock market, the most common question investors stumble upon is which stock investment strategy is the best. So here's a quick comparison table for you:

Investment Strategy


Risk Level

Potential Return

Suited for Investor Level

Value Investing

Involves buying stocks that appear to be undervalued by the market.

Medium to High


Intermediate to Advanced

Growth Investing

Involves investing in companies that are expected to grow at an above-average rate.





Involves spreading investments across a variety of different assets to reduce risk.

Low to Medium


Beginner to Advanced

Long-term Investing

Involves buying and holding investments for a long period.

Low to Medium


Beginner to Advanced

5 Stock Market Investment Mantras

With this knowledge, you may feel like you are ready to dive into the stock market and start investing. However, you might have encountered instances where people have lost significant money due to their lack of understanding and research. Here are 5 stock market investment mantras.

1. Patience is Key

The stock market is not a way to become a millionaire overnight. It requires patience and a long-term perspective. It is important to resist the temptation of making impulsive decisions based on short-term market fluctuations.

2. Knowledge is Power 

Warren Buffet once said, "Risk comes from not knowing what you're doing." Therefore, it is crucial to continuously educate yourself about the stock market and stay updated on market trends and news.

3. Diversification is Important

As an old saying goes, "Don't put all your eggs in one basket." Diversifying your investments across different asset classes and sectors can help mitigate risk and protect your portfolio from potential losses. Additionally, diversification allows you to take advantage of various market opportunities and maximise returns.

4. Invest in What You Know

New investors are often tempted to invest in trendy or popular stocks without fully understanding the company or industry. However, it is crucial to invest in what you know and understand. By investing in companies or industries you have knowledge and expertise in, you can make more informed decisions and better understand the potential risks and rewards. This can ultimately lead to more successful investments and a stronger portfolio.

5. Understand Risks

Investing in stocks is not without its risks and challenges. Understanding these risks can help you make informed decisions and potentially avoid costly mistakes.

With these 5 stock market investment mantras, you are ready to embark on your financial growth and wealth creation journey.

Your Go-To Place for Stock Investment - Cube Wealth

While stock market investing can be profitable, having a reliable source of information and guidance is essential. Cube Wealth offers a comprehensive platform with expert advice and personalised investment strategies. 

You can invest in a basket of curated stocks powered by Smallcase. If you’re looking for much more personalised wealth management, then you can access Portfolio Management Services (PMS) on Cube too!

Whether you are a beginner or an experienced investor, Cube Wealth is your go-to place for all your stock investment needs.

FAQs About Investing in the Stock Market

1. How can I start investing in the stock market?

To start investing in the stock market, you will need to open a brokerage account with a reputable firm. This can usually be done online and requires providing some personal information and funding your account. Once your account is set up, you can start researching and selecting stocks to invest in based on your investment goals and risk tolerance. It is important to do thorough research and consider seeking professional advice before making any investment decisions.

2. How do I choose a stock to invest in?

When choosing a stock to invest in, it is important to consider factors such as the company's financial health, industry trends, and future growth potential. You can analyse a company's financial statements, read news and analyst reports, and evaluate its competitive advantage in the market. This way, you can understand the company's fundamentals and make an informed decision.

3. Is investing in stocks risky?

Yes, investing in stocks can be risky. The value of stocks can fluctuate greatly, and there is always the potential for loss. However, with careful research and diversification, investors can mitigate some risks associated with stock investing. It is important to have a long-term perspective and be prepared for potential market volatility. With guidance from Cube Wealth Coach, you can navigate the stock market more effectively and make informed decisions based on your risk tolerance and financial goals.

4. What is an IPO?

An IPO, or initial public offering, is when a private company offers its shares to the public for the first time. This allows the company to raise capital by selling ownership stakes to investors.

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